
As is slowly becoming common-knowledge, Nokia’s handset business seems to be slowly decaying. Their margins are eroding, and their market presence is shifting towards the very bottom of the mobile handset food chain. Today we got just a few more indicators on how this is happening.
Nokia likes to push their massive sales volumes as evidence of their market domination (110 million units in Q3 of 2010), but that number only proves that Nokia is only selling low-margin commodities, and that their competitors have taken over the lucrative high-end sectors of the market.
Comparing the average handset sale price of Apple vs. Nokia is quite interesting. Based on latest figures from both companies, it looks like Apple is getting an average of $635 per unit, while Nokia is bringing in a measly $78. In my book, this means Nokia is now officially a low-end player.
I’d also completely ignore their smart-phone market presence figures, as they are clearly bogus. They reported 24 million smartphones sold this last quarter. Truthfully, I’d like to know the average sale price of those units, but I’m guessing it’s well below $200, and that they are absolutely NOT smartphones, and are therefore not comparable to Android and Apple devices sold in that same period. I believe Nokia has actually lost the smartphone battle a while ago, and are now holding on to low-end Symbian devices that are not in any way comparable to iPhone and Android devices.
How many real $400+ smartphones has Nokia sold from it’s high-end portfolio? I’m guessing it’s an embarrassing number.
Still, it’s clearly too early to write Nokia’s eulogy just yet — can it reinvent itself and get back in the game? Time will tell.


Lately I have repeatedly fallen victim to amazingly overpriced accessories sold by the major manufacturers, in a strategy that is starting to become truly annoying. I see countless companies that market high-priced, premium items (cameras, laptops, etc.) that are sold without some fundamentally required accessory that 90% of customers will simply have to buy, whereas said accessory is priced at a 2000% margin. Examples include the various connector adapters from Apple (VGA adapter on the iPad, DVI output on the MacBooks, etc.), lens hoods on Canon lenses, etc.
In trying to gauge and estimate market forces, I find that people often fail to recognize the importance of corporate values, and just how strongly they affect the outcome of various ongoing industry battles: Android vs. iPhone vs. Nokia, Apple vs. Flash, etc., are all far better understood when viewed from a company values standpoint. You see, a corporation is like an individual human being in the sense that it has core values — top priority issues that matter the most to its top brass, and therefore (hopefully) also to its very last employee. As a side-note, companies that fail to convey such values to their employees usually fail at the outset, and are not part of this discussion. 



